Hootsuite has a lot of free resources that will assist you to effectively engage on social media. The information below was written and published by writers Christina Newberry and Evan LePage (May 27, 2020).
Creating a social media strategy includes a summary of everything you plan to do and hope to achieve using social media. It guides your actions and lets you know whether you’re succeeding or failing.
Click the links below to access the step-by-step guides for each social media platform:
Newberry and LePage states, "Don’t let this list overwhelm you. Remember, it’s better to use fewer channels well than to stretch yourself thin trying to maintain a presence on every network."
Hootsuite allows you to:
* Publish and share photos to all your social networks at once
* Manage multiple social network accounts on Facebook, Instagram, Twitter, YouTube, and LinkedIn
* Schedule a post to Facebook or a tweet to Twitter to be sent at a later time or day
* AutoSchedule messages to automatically post them at the best time of day
* Monitor your brand on Twitter and Facebook
* Receive optional notifications when people mention your brand or talk about keywords you follow
* Shorten links with Ow.ly and track click-through stat report analytics
Check out their free resources: https://hootsuite.com/plans/enterprise