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Here are a few techniques that brick-and-mortar establishments can leverage while attracting new online engagement with customers. Each business has different needs, and having a wide choice of options for attracting new clientele is preferable. Using a combination of new technology alongside trusted, real-world marketing techniques offers the best success rate. Below are a few of the Forbes Communications Council most effective marketing methods a brick-and-mortar store can implement to attract more customers.


Be True To Your Purpose

The brick-and-mortar stores that do so well and compete against the behemoths are those that remain true to their purpose and brand. Most of them create such an amazing experience at every interaction with their brand that people never forget. The experience often ties to emotions that buyers have. When they stay true to this purpose this creates loyalty that consumers stay attached to. - James Gilbert, CloudCherry


Let Google Promote Your Business

Four of five customers will search for you on their smartphone before they come to your business -- even when a trusted friend or family member referred you! By updating your Google Business page with complete information and then posting an update every week you'll help Google understand you and your customer. This makes it easy for your customers to find you and follow through with those great referrals. - MaryPat Kavanagh, Terahertz Device Corporation


Leverage AR And VR Tools

Take the physical into the virtual. Leverage tools like augmented and virtual reality to showcase the "behind the scenes" of the products and experience. Allow shoppers virtual access to things like "from factory to shelves," or some special element/ingredient, or a day in the life of a shopping bag. It need not be long or detailed, but keep it changing all the time. Give them a reason to return. - Christopher McGown, The Salvation Army


Enable Social Media Location Tagging

If you know your audience is online, connect with them on there and send them to your location. Advertise that you will be doing a giveaway on a certain day at your storefront. All they need to do for a chance to win is to take a picture of themselves at your location, post it to their social media and tag your location. The more you're seen in posts, the more inclined people will be to visit. - Rachel Verslues


Support The Community

Businesses often hope that that the community will embrace them, but fail to embrace the community themselves. Businesses can create goodwill by visibly supporting community events and leveraging those events to drive customers. Business success is based on the quality of services or products, but brand success begins and ends with a good feeling about that business. - Ken Nahigian, Nahigian Strategies


The entire article is a good quick read: https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/14/13-modern-marketing-strategies-for-brick-and-mortar-stores/?sh=4360ce1b666c


This technology resources directory is a comprehensive "how to guide" for novice and advance users.


Technology Resource Directory PageLink:


Below are a few of my favorite links:


Audio and Video Editing


Presenters Technology


Resources for Learning Outside of the Classroom


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Learning to make a shortened URL is vital for social media post. Below are the easy steps from INSTRUCTIONAL TECHNOLOGY website of the Plano Independent School District.


For a Website

  1. Copy the URL that you want to shorten. 

  2. Go to tinyurl.com. 

  3. Paste the long URL and click the "Make TinyURL!" button. 

  4. The shortened URL will appear. You can now copy and paste it where you need it. 

For a Google Doc

  1. Set sharing to “anyone with the link” and either “can edit” or “can view” (depending on what your purpose is for the Doc)

  2. Copy the “shareable link”

  3. Go to #2 below

For a Google Form

  1. After creating your form, click Send (you will not actually send it). You’ll have the option to collect usernames and to send the form by email, a link, or embedding - click the link icon and copy the link

  2. In another browser tab, go to http://tinyurl.com

  3. In the field titled Enter a long URL to make tiny, paste the link to your Google form.   Before clicking the Make TinyURL button, you have the option to enter the custom alias (the end of the URL that you want to give to your users - for example, PISD_Watson or Vines-Eng-1). Note that you can’t have spaces in this field.

  4. Click the Make TinyURL button and you will have a much friendlier URL to say aloud, write on the board, or send in an email.


Link:


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