Here are a few techniques that brick-and-mortar establishments can leverage while attracting new online engagement with customers. Each business has different needs, and having a wide choice of options for attracting new clientele is preferable. Using a combination of new technology alongside trusted, real-world marketing techniques offers the best success rate. Below are a few of the Forbes Communications Council most effective marketing methods a brick-and-mortar store can implement to attract more customers.
Be True To Your Purpose
The brick-and-mortar stores that do so well and compete against the behemoths are those that remain true to their purpose and brand. Most of them create such an amazing experience at every interaction with their brand that people never forget. The experience often ties to emotions that buyers have. When they stay true to this purpose this creates loyalty that consumers stay attached to. - James Gilbert, CloudCherry
Let Google Promote Your Business
Four of five customers will search for you on their smartphone before they come to your business -- even when a trusted friend or family member referred you! By updating your Google Business page with complete information and then posting an update every week you'll help Google understand you and your customer. This makes it easy for your customers to find you and follow through with those great referrals. - MaryPat Kavanagh, Terahertz Device Corporation
Leverage AR And VR Tools
Take the physical into the virtual. Leverage tools like augmented and virtual reality to showcase the "behind the scenes" of the products and experience. Allow shoppers virtual access to things like "from factory to shelves," or some special element/ingredient, or a day in the life of a shopping bag. It need not be long or detailed, but keep it changing all the time. Give them a reason to return. - Christopher McGown, The Salvation Army
Enable Social Media Location Tagging
If you know your audience is online, connect with them on there and send them to your location. Advertise that you will be doing a giveaway on a certain day at your storefront. All they need to do for a chance to win is to take a picture of themselves at your location, post it to their social media and tag your location. The more you're seen in posts, the more inclined people will be to visit. - Rachel Verslues
Support The Community
Businesses often hope that that the community will embrace them, but fail to embrace the community themselves. Businesses can create goodwill by visibly supporting community events and leveraging those events to drive customers. Business success is based on the quality of services or products, but brand success begins and ends with a good feeling about that business. - Ken Nahigian, Nahigian Strategies
The entire article is a good quick read: https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/14/13-modern-marketing-strategies-for-brick-and-mortar-stores/?sh=4360ce1b666c