The aim of developing an engagement strategy is to be able to plan and deliver an appropriate community engagement process that will allow you to achieve your desired outcomes. This means being clear about your aims, identifying your target audience, understanding your resources and capacity, and planning accordingly.
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OVERALL REPORTS ON RECOVERY / UNFINISHED LEARNING / ESSER FUNDING ● COVID-19 and Learning Loss. McKinsey. (Dorn et al., 2020) ○ https://www.mckinsey.com/industries/public-and-social-sector/our-insights/covid-19-and-learning-lo ss-disparities-grow-and-students-need-help ● Restarting and Reinventing School: Learning in the Time of COVID and Beyond. Learning Policy Institute. (Darling-Hammond et al., 2020) ○ https://restart-reinvent.learningpolicyinstitute.org/ ● Guiding Schools’ COVID-19 Recovery Decision Using Data and Evidence. EdResearch for Recovery Project. (Annenberg Institute, 2021) ○ https://annenberg.brown.edu/recovery ● Addressing Unfinished Learning After COVID-19 School Closures (Council of Great City Schools, 2020 ○https://www.cgcs.org/CMS/LIB/DC00001581/CENTRICITY/DOMAIN/313/CGCS_UNFINISHED%20 LEARNING.PDF ● EdTrust Strategies ○ https://edtrust.org/strategies-to-solve-unfinished-learning ● FutureEd Perspectives ○ https://www.future-ed.org/perspectives-on-how-schools-should-spend-covid-relief-aid/ ● ERS Principles ○https://www.erstrategies.org/news/investing_federal_esser_funds_in_recovery_and_redesign SPECIFIC PRACTICES BY THEME ASSESSMENT ● 3 Principles for Assessments During Instructional Recovery and Beyond (14 p) ○ Provides a description, rationale, reflection questions, and recommended action steps for each principle:
Establish a tiered approach to collecting data
Prioritize data close to instruction
Use data to increase student and family engagement
● Blueprint for Testing: How Schools Should Assess Students During the COVID Crisis (17 p) ○ Outlines the following suggestions for assessment:
Get clear on purpose
Focus on student wellness and relationships
Consider student and staff surveys
Prioritize assessments closest to instruction
Use classroom assessments to accelerate learning
Use interim assessments primarily for school and district decisions
Make test results available to parents
Administer state tests in the spring without high stakes TUTORING
● Accelerating Student Learning with High-Dosage Tutoring (10 p)
○ Summarizes the
evidence base for high-dosage tutoring and lays out 10 design principles for effective tutoring: frequency, group size, personnel, focus, measurement, relationships, curriculum, scheduling, delivery mode, and prioritization
ACADEMIC INTERVENTION & SUPPORT
● School Practices to Address Student Learning Loss (5 p)
○ Strategies to consider: high-dosage tutoring; extended learning time; strong early-warning monitoring systems
○ Strategies to avoid: compressed content, grade retention, and enhanced RTI
● Broad-Based Academic Supports for All Students (6 p)
○ Strategies to consider: face-to-face instruction for early elementary; targeted support for families; teaching grade-level content with special support; cross-team communication and maximizing instructional time; teacher looping structures
○ Strategies to avoid: large-scale standardized testing; remediation programs that supplant regular instruction
● Changes in the School Calendar that Maximize Learning (9 p)
○ Reviews evidence suggesting that extending and/or reconfiguring the school year to include shorter
breaks can benefit students, then offers recommendations
● Extended Day, Extended Year, and Year-Round Schooling – A Brief Review of the Literature (7 p)
○ Evidence suggests that adding instructional time to the school year and reducing the length of summer vacation work, to some degree, to mitigate learning loss, although neither appears to produce very large gains, at least consistently.
OTHER STRATEGIES
● Keeping Pace: Strategies for Ensuring Equitable Continuity of Learning During the COVID-19 Pandemic (4 p) ○ Summarizes the following continuity of learning strategies:
Curriculum-based assessments and curriculum-based measurements
Community homework centers
Alternative scheduling models
Ongoing, real-time, synchronous feedback and interaction with teachers
Universal SEL program
Summer learning programs
Thank you for sharing this resource Jusmar Maness!
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A Quick Guide to Setting-up Social Media Accounts for Your Business
Social media has become an integral part of today’s marketing landscape. Here is a step-by-step guide to enable you quickly and easily set-up social media accounts for your business.
Facebook Page
Steps to Create an Account:
A personal Facebook account is required in order to create a Facebook Page.
Login to your personal Facebook account, then go to facebook.com/pages/create/.
Choose the type of page you would like to create:
Local business or place
Artist, band, or public figure
Company, organization, or institution
Entertainment
Brand or product
Cause or community
Enter in your company’s info, review Facebook’s terms, and click on “Get Started”.
Facebook will provide four tabs:
About
Profile Picture
Add to Favorite
Reach More People.
Complete the fields within each tab and click on “Save Info”.
Other Resources:
facebook.com/about/pages
facebook.com/help/364458366957655/
LinkedIn Company Page
Steps to Create an Account:
A personal LinkedIn account is required in order to created a LinkedIn Company Page.
Login to your personal LinkedIn account at linkedin.com.
Click on “Interests” > “Companies” > “Create” (in right column, under “Create a Company Page”.
Enter in your company’s name and your email address, and click on the check box to verify you are the official representative of the company.
To publish your company page, you must include a company description and company website URL.
Other Resources:
Requirements for Adding Company Pages
Getting Started with Company Pages
Twitter
Steps to Create an Account:
Go to twitter.com.
Enter your full name, email address, and a password in the “New to Twitter? Sign up” box.
Click “Sign up for Twitter”.
On the next page, you can select a username (usernames are unique identifiers on Twitter) — type your own or choose one Twitter suggest. Twitter will tell you if the username you want is available.
Double-check your name, email address, password, and username.
Click “Create my account”.
You may be asked to complete a Captcha.
Twitter will send a confirmation email to the address you entered on sign up, click the link in that email to confirm your email address and account.
Other Resources:
business.twitter.com
Google+ / Google My Business
By creating a local page on Google My Business, your business information can show up in Google Search, Google Earth, and other Google properties. In addition, your business gets a Google+ page to connect with your customers.
Steps to Create an Account:
A personal Google account is required to set-up a Google My Business account.
Go to plus.google.com/pages/create and sign into your Google account.
Choose your business type:
Storefront
Service Area
Brand
Search for your business name. If your business does not appear, click on “Add your business” (under the “None of these match” box).
Enter in your business name, street address, city, state, zip, business phone, category, and click on “I deliver my goods and services to my customers” (if the statement is true).
Click on “Continue”.
Choose the geographic radius where your business operates and click on “I also serve customers at my business address” (if the statement is true).
Google will ask you to verify your info and agree to the terms of service.
A Google+ page will automatically be created for your business. Complete your company’s profile as directed.
Google requires that all accounts be verified with a code in order to be set-up. This code will be mailed to you via a postcard.
Click on “Mail me my code” and add an optional contact name. Click on “Send postcard”. You should receive a postcard within 1-2 weeks. Once you receive the code, login to your Google+ dashboard at plus.google.com/u/0/dashboard, choose your new page, and enter the code to verify the My Business account. The code is only good for 30 days.
Other Resources:
Google+ Partner Playbook
Pinterest
Steps to Create an Account:
Go to pinterest.com/business/create/ (if you have a personal account, make sure to log out).
Enter your email address & create a new password.
Fill out the details about your business and contact info for the person who will manage the account.
Review and accept the terms of service.
Click on “Create Account”.
Other Resources:
business.pinterest.com/en/getting-started
Instagram
Steps to Create an Account
Download the Instagram app for Apple iOS from the App Store, Android from Google Play Store or Windows Phone from the Windows Phone Store.
Once the app is installed, tap to open it.
Tap “Register with Email” to sign up with your email address or “Register with Facebook” to sign up with your Facebook account.
If you register with email, create a username and password, fill out your profile info and then tap “Done”.
If you register with Facebook, you’ll be prompted to sign into your Facebook account if you’re currently logged out.
Other Resources:
Instagram for Businesses
Getting Started on Instagram
YouTube
Steps to Create an Account
A personal Google account is required to set-up a YouTube account.
Go to youtube.com/channel_switcher and login using your Google account username and password.
Click on “Create a new channel”.
Fill out the details to create your new channel.
From here you can begin setting-up your profile and uploading videos to share.
Other Resources: Grow Your Business with YouTube
This article can be found at:
https://aspireinternetdesign.com/social-media-blogging/quick-guide-setting-social-media-accounts-business/
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